Mentzendorff has announced Christine Allen’s appointment as director of brand management. Allen brings over 20 years of experience in the drinks industry, having started her career in the Scotch whisky sector with Glenfiddich and Auchentoshan distilleries before transitioning to the wine trade in 2007.
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Mentzendorff has swelled the ranks of its shareholder brands since new MD Justin Liddle took the top job in November, with two new additions which include the Fladgate Partnership’s first foray into light wine.
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A full programme of events has been announced for the upcoming Wine Paris & Vinexpo Paris, from 12 to 14 February, with major industry challenges being the prevailing theme across the show.
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Mentzendorff, the UK import and agency business of Group Bollinger, has today announced Justin Liddle as its new MD, effective immediately.
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